Contagious: Why Things Catch On
Paperback
$12.53
Sale price
$12.53
Regular price
$18.99
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Contagious: Why Things Catch On
$12.53
Sale price
$12.53
Regular price
$18.99
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Across editions · Checked September 15, 2026
Explore why people share certain products, stories, and ideas. Jonah Berger examines the factors behind word of mouth and shows how practical value, memorable triggers, and compelling stories can help a business earn attention.
What You’ll Learn
- Understand Why People Share Ideas
- Create Useful and Memorable Messages
- Encourage Word of Mouth Around Your Business
- Author: Jonah Berger
- Publisher: Simon & Schuster
- Format: Paperback
- ISBN-13: 9781451686586
- ISBN-10: 1451686587
- Publication date: May 3, 2016
- Language: English
- Pages: 256
- Dimensions: 8.3 × 5.4 × 0.7 in
- Book weight: 0.5 lb