Purple Cow, New Edition: Transform Your Business by Being Remarkable
Hardcover
$19.17
Sale price
$19.17
Regular price
$27.00
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Purple Cow, New Edition: Transform Your Business by Being Remarkable
$19.17
Sale price
$19.17
Regular price
$27.00
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Across editions · Checked September 15, 2026
Seth Godin argues that standing out begins with creating something worth talking about. Purple Cow challenges businesses to build meaningful difference into their products and services instead of relying entirely on promotion.
What You’ll Learn
- Build a remarkable offer before promoting it
- Identify the people most likely to spread your story
- Use differentiation to earn customer attention
- Author: Seth Godin
- Publisher: Portfolio
- Format: Hardcover
- ISBN-13: 9781591843177
- Publication date: November 12, 2009
- Language: English
- Pages: 224
- Dimensions (H × L × W): .9 × 7.1 × 5.3 inches
- Book weight: 0.62 lb