This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

This Is Marketing: You Can't Be Seen Until You Learn to See

Hardcover
$16.20
$16.20 $27.00
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This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
  • This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
  • This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
This Is Marketing: You Can't Be Seen Until You Learn to See

This Is Marketing: You Can't Be Seen Until You Learn to See

$16.20
$16.20 $27.00
FormatHardcover

3.92 / 5

18,361 reader ratings on Goodreads

Across editions · Checked September 15, 2026

A customer-centered approach to marketing built on understanding the people you serve. Godin explores how empathy, trust, positioning, and a focused audience help a business communicate work that matters.

What You’ll Learn

  • Define the smallest viable audience
  • Position your offer around customer needs
  • Earn attention through trust and useful work
  • Author: Seth Godin
  • Publisher: Portfolio
  • Format: Hardcover
  • ISBN-13: 9780525540830
  • Publication date: November 13, 2018
  • Language: English
  • Pages: 288
  • Dimensions (H × L × W): 1.1 × 7.1 × 5.3 inches
  • Book weight: 0.7 lb

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